adidas Run Genie

We identified that we could help reduce the anxiety shoppers feel when not knowing how to choose the right running shoe for their own running style.  adidas Run Genie identifies your running style to serve up product options in a 4 minute experience converting 60% of consumers to buy in adidas retail stores around the world.

Our focus on retail starts with understanding what the customer is trying to do while exploring their concerns at the moment of decision making.  In this case their concern was being overwhelmed by the wall of shoes and the terminology being used by the clerk. Run Genie alleviates this concern by moving to a quick behavior based set of questions and a 40 step run on a treadmill or overground.  Once complete Run Genie analyzes the customer’s running style and recommends the running shoes that are most compatible with the way they run.

The Foundry Team quickly realized that there are two customer experiences for Run Genie, the in-store customer and the clerk.  It was the attention to the needs of both that enabled Run Genie to be successful. On the clerk side it required virtually no training as it walked them through the experience each time it was used, thereby making the clerk the expert in the interaction.